Focus Group

We put together a focus group to explore our specified target audience's views on short films to determine how to make our short film as successful as possible. We are going to achieve this by dismissing the unwelcomed elements of a short film that the audience seems to detest.

The following video consists of footage of our main demographic; females, answering the questions I constructed above. We purposely did this to further our knowledge of what women are interested in, enjoy, and receive from a short film, and to also figure out how to support these various interests in our short film so that they compliment each other, allowing us to cover all aspects and needs of our target audience.