Thursday, 9 November 2017

Making Production Logo after second draft

We chose to name our production company 3/4 Productions as there are four members of our filmmaking group and we enjoyed the idea of having our logo split into four with one quarter of the logo disappearing. This animation will be applied to the logo once I have strengthened my film composition and made another edit. Here are 2 logos we created on Serif DrawPlus X6.

Conforming to the typical short film company logo, this logo has a small area, allowing it to be displayed on media products with limited space (i.e. a poster).


As well as the disappearing quarter, this company name in this logo would flash as if the camera is projecting it onto the viewer's screen.


Unable to make a decision on which logo to choose, I conducted a questionnaire for my target audience to decide which logo is more effective for an independent company.




The majority preferred the smaller logo rather than the larger logo. Because of this, I will be adapting this favoured logo and incorporating it in my short film as well as on my film poster.

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