Conforming to the typical short film company logo, this logo has a small area, allowing it to be displayed on media products with limited space (i.e. a poster).
As well as the disappearing quarter, this company name in this logo would flash as if the camera is projecting it onto the viewer's screen.
Unable to make a decision on which logo to choose, I conducted a questionnaire for my target audience to decide which logo is more effective for an independent company.
The majority preferred the smaller logo rather than the larger logo. Because of this, I will be adapting this favoured logo and incorporating it in my short film as well as on my film poster.
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